Value Vision Model: Marketing to Maximize Value for your Exit

This week on the Business Transitions Summit Podcast, host Tom Bronson chats with Heather Steele and Randi Skinner, Marketing Specialist and Fractional CMO of Value Building Marketing. Together, they explore the Value Vision Model and how marketing strategies can maximize the value of your business for exit. Listen now to hear more about the success stories of Value Building Marketing and why you should come see them at the Business Transitions Summit! 

Heather Steele is bridging the gap between business goals & business reality. Heather started Blue Steele Solutions in 2010 with a mission to help small businesses grow, be more efficient, and perform like the big guys. Heather saw small businesses, run by good people with amazing ideas, fail, and fail because they didn’t have the help they needed to market or grow their business successfully. Value Building Marketing is the resource businesses need to succeed.

Randi Skinner is the master of marketing, architect of sales, passionate rotarian, and the lady you need to talk to when you need to get things done! In her 15+ years of experience as a marketing and business development professional, Randi has learned the importance of developing a recognizable brand, creating relatable content, and cultivating authentic relationships throughout the community.

Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Business Transitions Summit, and Founding Partner of NorthStar Mergers & Acquisitions. All three companies empower business owners to maximize business value and serve them in

different capacities to help them achieve their dream exit.

As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Bronson also helps business owners personally by serving as the Navigating for Business Success Chairperson with Business Navigators. This servant leadership organization helps businesses through outreach, education, and community service. He is the voice of the Southlake Dragon Marching Band and a sought-after speaker who frequents many venues to share his vast knowledge on various topics.

Tom also contributes to the field through his writing. His latest work, “Efficiency Amplified,” marks the third installment of his Maximize Business Value Series. Preceding this was “The Maximize Business Value Playbook” (2023) and the foundational “Maximize Business Value, Begin with the EXIT in Mind” (2020). Available on Amazon, these guides are indispensable for business owners plotting their course toward a successful exit.

All business owners go on a journey throughout their company’s life-cycle. Whether planned or unplanned, all businesses will eventually transition. Unfortunately, most business owners pay the price of not being prepared.

The Business Transitions Summit is an event for business owners who are serious about what's next - whether growing, evolving, or exiting. BTS helps attendees identify where they are in their entrepreneurial journey, gain clarity on what’s next, and walk away with the tools and strategies to move forward with purpose.

Our mission is to EDUCATE business owners on building extraordinary business value and understanding transitions so they can achieve the transition of their dreams.

Check out our other podcast Maximize Business Value for more insights into creating long-term, sustainable value in your business so you can get that dream exit.