The Mindset of a Sales Warrior
- Tom Bronson
- Dec 16, 2025
- 2 min read
In today's highly competitive market, the difference between a top performer and an average salesperson isn't skill—it's mindset. Jason Forrest, renowned for his psychological approach to sales, delivers a powerful, non-traditional message that reframes sales as psychological warfare.
Drawing on principles from the military, neuroscience, and elite sports, Forrest reveals how to conquer the emotional and mental obstacles that sabotage sales success. This isn't about new tactics; it's about eliminating self-imposed limits. You will learn how to build the "Sales Warrior" mentality: one defined by intense clarity, relentless focus, and the ability to execute under pressure.
This book will equip you to break through plateaus, handle rejection with resilience, and adopt the disciplined mindset required to consistently hit—and exceed—your targets, transforming your entire approach to the sales battlefield.
Walk away with the knowledge to manage your emotional state, elevate your resilience, and dominate the sales battlefield by mastering the single most powerful tool you possess: your own mind.
FIND JASON’S BOOK HERE: https://shopfpg.com/product/the-mindset-of-a-sales-warrior/
ABOUT JASON FORREST:
Jason Forrest, CEO at FPG, is a leading authority in culture change programs and an expert at creating high-performance, high-profit, Best Place to Work cultures. As a sales warrior, author, speaker, and management coach, Jason’s mission is to empower professionals and executives to unleash their human performance and psychologically master their inner abilities in sales, management, culture, and service. The winner of five international Stevie Awards for his training programs, Jason is also an award-winning author of six books, including Leadership Sales Coaching rated as one of Selling Power Magazine’s Top Sales Books. In 2018, FPG earned a rare honor by being named to the Inc. 5000 Fastest Growing Private Companies list for the third consecutive year, making FPG the nation’s fastest-growing sales training company. With more than a decade of coaching and speaking experience, Jason Forrest is a member of the acclaimed National Speaker Association’s Million Dollar Speaker Group and The Entrepreneurs’ Organization (EO), the world’s only peer-to-peer network exclusively for entrepreneurs.

