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Rocket Fuel

  • Writer: Tom Bronson
    Tom Bronson
  • Jan 12
  • 2 min read

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.


From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator.


Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.


Rocket Fuel

FIND GINO WICKMAN’S BOOK HERE: https://www.ginowickman.com/books


About the Author:

An entrepreneur since the age of 21, Gino Wickman has always had an obsession for learning what makes businesses and entrepreneurs thrive. At 25, He took over his family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, Gino and his partners successfully sold the company.


He then set out to help entrepreneurs and leaders get what they want from their businesses and lives. Based on his years of real-world experience, he created the Entrepreneurial Operating System® (EOS®), a practical method for helping companies achieve greatness.


Today, his focus remains on helping entrepreneurs and leaders maximize their freedom, creativity, and impact through teaching and speaking on the following topics: Entrepreneurial Leap, Rocket Fuel, EOS, The EOS Life, and The 10 Disciplines for managing and maximizing your energy.

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